Positive launches regional pilot at Whole Foods

Positive Food Co.
1 min readJan 13, 2021

We started Positive to make eating healthy easy.

We generated our first few dollars hosting pop-ups at WeWork. Soon after, we began selling Positive at Alfred, SunLife Organics, and Pressed Juicery and other retail stores around Los Angeles. Covid was an existential threat that required us to adapt. So we did.

Fast forward. Today Positive is launching a regional pilot at Whole Foods with plans to gradually roll out to more stores. The first stores are:

Playa Vista

We’ve been fairly quiet about what we’ve been up to so far. That said, in founding Positive, we set out to, among other things, build a more responsible business and bring more transparency to the food industry. So, in that spirit, we’ll be sharing more about our journey moving forward.

We’re excited about this new, next chapter. This is just the beginning.

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